Your pipeline, managed. Your AWS co-sell, automatic.
FlowState reviews your HubSpot pipeline every day, keeps your deals and AWS Partner Central in step, sends deal alerts to Slack, and answers questions about your deals in plain language through your AI assistant.
- Synced
Nordwind AG — EKS migration
$180k · co-sell opportunity created
- Missing MRR
Kestrel Foods — data platform
$96k · stage moved to Technical Validation
- Action
Alpavia Energie — landing zone
$240k · funding request eligible
the problem
Running co-sell by hand leaves you with a forecast nobody fully trusts and an opportunity that gets entered twice. Deals go quiet, close dates slip, and the two systems drift apart the moment someone forgets a step.
- Forecasts built on deals nobody re-checked
- AWS opportunities re-typed from the CRM by hand
- Fixing AWS validation errors one field at a time
- Two systems, two versions of the truth
Which one did the forecast use?
what FlowState does
Three things, running continuously: it sees your pipeline, it runs your AWS co-sell, and it answers questions — on the pipeline pages, on the HubSpot deal, in Slack alerts, and through your AI assistant.
It sees your pipeline
A pipeline that reviews itself
An agentic sales manager over every deal — quiet deals, slipped close dates, data gaps, attainment against target
Why deals really close
Win/loss drawn from your own history, plus the stages where deals quietly stall
It runs your co-sell
AWS co-sell without the second system
Co-sell opportunities submitted and tracked from the HubSpot deal, in step both ways, never re-typed
Revenue through AWS Marketplace
Private offers built from the deal you are already working, followed through to an agreement
The AWS narrative, already drafted
AI agents writing the business problem from your own deal data — a human approves before anything is submitted
It answers questions
Answers, not just dashboards
Every feature an MCP tool as well as a page — ask your own AI assistant about any deal, in plain language
Where you see it
- the pipeline pages
- the card on each HubSpot deal
- Slack alerts
- your own AI assistant
integrations
FlowState sits in the middle of your co-sell motion — HubSpot and AWS Partner Central stay in sync, AWS Marketplace offers are built and tracked from the same deal, and Slack, email and your AI assistant tell you what is happening.
Systems of record · in sync both ways
HubSpot
deals, stages, amounts
AWS Partner Central
co-sell opportunities
Marketplace · managed by FlowState
AWS Marketplace
private offers, agreements
Where it tells you what is happening
Slack
overdue-deal alerts, weekly digest
account and billing notices
Your AI assistant
every feature an MCP tool
how it works
Five steps from signing up to a working co-sell pipeline.
Step 01
Create your account
Sign up, set up your organisation and choose how to pay: card, AWS Marketplace or invoice.
Read the guide: Create your account →Step 02
Turn on what you need
Every feature starts off. Switch on HubSpot, the AI agent and anything else under Settings → Features.
Read the guide: Turn on what you need →Step 03
Connect HubSpot
Authorize FlowState against your HubSpot portal and add the FlowState card to your deals.
Read the guide: Connect HubSpot →Step 04
AWS Partners: connect Partner Central and Marketplace
Link your APN account so co-sell opportunities stay in step, and your Marketplace seller account for private offers.
Read the guide: AWS Partners: connect Partner Central and Marketplace →Step 05
Work the deal and get informed
Submit and track co-sell opportunities from the deal card, get deal alerts in Slack, and ask your AI assistant.
Read the guide: Work the deal and get informed →
security and trust
FlowState is built multi-tenant from day one.
Isolation
Per-tenant isolation — client data never crosses tenant boundaries
Encryption
Encrypted at rest and in transit — your stored credentials and audit archive under your tenant’s own key
Audit trail
Append-only audit trail over tenant activity
Access
Role-based access control